Bookbag is a children's book gifting initiative, funded by Brown Bag Films and delivered in partnership with Children's Books Ireland.

Mission statement

Our aim is to get books into the hands of children through primary schools in Dublin, and to inspire a love of reading in young people. We do this through giving a book to every child in the school. These Bookbags are for each child to take home and keep, and the books are chosen carefully with the aim of capturing the imaginations of avid and reluctant readers alike.

Bookbag also ensures that every class in the school is visited by a writer or illustrator.
These experiences can be a powerful way to encourage a love of reading and bring stories to life. Bookbag assesses the particular needs of each school we work with and, within the constraints of our budget, we aim to address issues and build on strengths to develop a strong reading culture within the school.

Our story (or our origins, or how we came about?)

  1. Bookbag was initiated by picturebook maker Niamh Sharkey during her term as Laureate na nOg (2012 - 2014). Niamh's goal to establish a nationwide, universal book gifting scheme is something that Children's Books Ireland strongly believes in and is still working towards, building on her progress during those two years.

Niamh works as executive producer on the award-winning animation Henry Hugglemonster with Brown Bag Films, based on her picturebook I'm a Happy Hugglewug, and Bookbag was a way for Brown Bag to help Niamh achieve her aim of getting books into the hands of children who need them. The first year of the project was so successful that Brown Bag Films committed funding to the project for a further three years.

Brown Bag FilmsBrown Bag Films are one of Europe's most exciting, original and successful creative-led animation studios. After 22 years in business, their Dublin-based headquarters continue to produce cutting-edge animation for the international market, bagging numerous awards along the way.

For further information, please visit

bbf-logo-extsmlChildren's Books Ireland is the national children's books organisation of Ireland. Through their many activities and events they aim to engage young people with books, foster a greater understanding of the importance of books for young people and act as a core resource for those with an interest in books for children in Ireland.

For further information, please visit